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Institute / Instruments / Department of Consumer Discernment
Department of Consumer Discernment · Instrument UFI-I-06

The Authority Detector

Ten statements, all delivered with confidence. Your task is to identify what each one actually contains. Confidence is not one of the options. It never is.

Statement 1 of 10Score 0

Loading the statements. They are very sure of themselves.

The six categories
Evidence: a checkable source and method, with limits stated. Opinion: a judgment, however confidently phrased. Unsupported assertion: a factual claim with nothing behind it. Sales pitch: the claim exists to move you toward a purchase. Manufactured urgency: pressure to decide before you think. Appeal to authority: who said it is offered in place of why it’s true.